“RANINA” – Georgian character expressed by song
Georgian word “RANINA” has its origins in Georgian folk songs, it is the refrain word which is often met in Georgian songs, it is associated with good mood, joy, feast and overall with Georgian character. This idea became the inspiration to deliver brand’s main concept, that Georgian wine and songs are integral parts of one another.
Rich Georgian culture, miniatures, relief and ornaments became the inspiration for brand’s visual identity in which emotional, folk mood characters are reflected. Main characters of plot are Georgian types, expressed through minimalistic, author’s stylistics.
Label is one entire pattern in which characters and other elements of design share interesting stories. Georgian character is delivered through interesting illustrations which emphasize harmonic fusion of Georgian wine and song.
Label is one entire pattern in which characters and other elements of design share interesting stories. Georgian character is delivered through interesting illustrations which emphasize harmonic fusion of Georgian wine and song.
CREDITS:
Agency : branding.ge
Client : Dugladze Wines & Spirits
Project Manager : Tata Gordeladze
Project Manager : Tata Gordeladze
Visual Identity Project Supervisor: Keti Chubinidze
Creative Director/Copywriter: Levan Koberidze
Art Director/Designer: Maka Chichinadze
Art Director/Designer: Maka Chichinadze
